Data analysis
socialworld can give you insight into your client base
Do you have a strong repository of customer data? Are you looking to leveridge this? With socialworld's knowledge of advanced analystics and modelling techniques you can deliver precision marketing campaigns and build on your exiting knowledge base.
With a background in customer/consumer insight we can help your analytical, research and client teams. We have in-depth experience of analytical techniques (e.g. predictive modelling, segmentation, optimisation, time-series analysis) and how they many be applied within a marketing context. We are familiar with the use of analysis and reporting packages (e.g. SPSS), and SQL and geographical information systems (e.g. ArcGis, MapInfo). We are conversant in approaches to market research and how they may be applied within a marketing context. We also have the ability to influence at any level within an organisation and have strong project management skills and team management experience.
Hidden in your data, socialworld can discover fraud and identity theft
We've worked for many years in the area of artificial intelligence and intelligent systems. In fact our consultants are experts in areas like machine learning and data mining, and multivariate statistical analysis. We use technologies like neural networks, inductive logic programming, and Bayesian inference. In fact we can cover all stages of the process of knowledge discovery from databases, including data cleansing and preparation, all the way to discovering meaningful patterns - or in this case, the signatures of crimes and identity theft.
We have experience with insurance datasets, and while we are not forensic accountants we are able to discover fraud, guided by your domain knowledge. We will then be able to code a bespoke software solution that you can use, with the embedded intelligent algorithms, without you needing to know the technical details of how they work.